Product Discovery
Plan guided WhatsApp journeys that help customers explore collections, categories, and relevant product options.
Featured workflow direction
WhatsApp Retail Direction
Build a connected WhatsApp shopping journey
Wazentra is being developed to help retailers plan product discovery, purchase guidance, cart follow-up, order updates, customer support, and retention communication through an organised WhatsApp-first experience.
Product-discovery workflows
Cart follow-up journeys
Order-status communication
Shared retail inbox direction
Retail workflow preview
Product interface concept
Product enquiry
Catalogue workflow
Cart follow-up
Reminder workflow
Payment handoff
Configured next step
Order update
Status communication
Illustrative customer conversation
Demonstration content only
Can you help me compare two product options?
The planned workflow can organise the available product information and guide the customer towards the next action.Example message
Planned Retail Capabilities
A connected communication layer for modern commerce journeys
The current product direction focuses on product discovery, purchase guidance, follow-up, order communication, support, campaigns, and customer retention.
Guided Product Search
Create structured search flows based on product type, size, colour, price range, or other store-defined filters.
Cart Follow-Up
Prepare reminder journeys for customers who show purchase intent but do not immediately continue to checkout.
Order Status Updates
Plan communication for confirmation, processing, dispatch, delivery, and other order-related stages.
Campaign Workflows
Create organised promotional journeys for launches, seasonal campaigns, offers, and customer segments.
Payment Handoff
Guide customers from product selection towards the payment process configured by the business.
Returns and Exchanges
Plan guided communication for eligibility checks, pickup requests, exchange choices, and refund updates.
Retention Journeys
Prepare repeat-purchase, replenishment, birthday, loyalty, and customer re-engagement communication.
Featured workflow direction
Planned Customer Journey
Connect product discovery, purchase, fulfilment, and follow-up
Each stage is presented as a product concept and not as an existing order flow, deployed customer journey, or measured retail result.
Step 01
Customer Starts a Conversation
A shopper enters the WhatsApp journey from a website, QR code, campaign, or other connected touchpoint.
Step 02
Explores Product Options
The planned workflow presents relevant categories, product details, and comparison choices.
Step 03
Confirms the Selection
The customer can review variants, quantity, delivery preferences, and the intended next action.
Step 04
Continues to Payment
The workflow can guide the customer towards the payment method configured by the business.
Step 05
Receives Order Updates
The customer can receive planned updates throughout fulfilment, dispatch, delivery, and follow-up.
Retail Workflow Examples
Adapt commerce communication to different retail models
The examples below are illustrative product concepts. They do not represent active customers, retailers, orders, or deployed commerce workflows.
Fashion and Apparel
Plan a conversational shopping experience for collections, variants, styling guidance, and purchase support.
The intended workflow can help customers explore products, understand available options, and continue towards the appropriate purchase or support action.
Size and colour enquiry workflows
New-collection communication
Product recommendation journeys
Return and exchange guidance
W
Illustrative retail assistant
Fashion and Apparel product concept
Can you help me find this product in another size?
The planned workflow can check the connected catalogue and present available options.
Would you like to compare colours or continue to the next purchase step?Example message
Example message field
Planned Retail Automations
Prepare timely communication around important customer actions
These are intended automation concepts and not claims of existing recovery rates, campaign performance, repeat-order growth, or revenue outcomes.
Back-in-Stock Notifications
Prepare communication for customers who requested an update when a product becomes available again.
Cart Reminder Journeys
Create timed follow-up communication for incomplete customer purchase journeys.
Customer Re-Engagement
Plan relevant product, replenishment, and win-back communication for inactive or returning customers.
Segmented Campaigns
Organise promotional communication using business-defined customer groups and product interests.
Integration Roadmap
Commerce systems being considered for connected workflows
These are potential integration directions. Their appearance here does not mean every platform is currently available, connected, or officially supported.
Commerce Platforms
Potential connections for product catalogues, variants, customer information, and order workflows.
Inventory Systems
Potential integration direction for availability, stock changes, and fulfilment communication.
Payment Systems
Potential connection direction for payment handoff, confirmation, and transaction-status workflows.
Shipping Platforms
Potential integration direction for dispatch, tracking, delivery, and logistics communication.
CRM Platforms
Potential workflow direction for customer profiles, segmentation, follow-up, and sales context.
Business Data Tools
Potential connection direction for operational records, reporting inputs, and internal workflow data.
Planned Trust Principles
Design retail communication with responsibility in mind
These are intended product-design principles, not claims of completed certifications, audits, official partnerships, or released security controls.
Protected Customer Information
Security should be considered throughout customer, catalogue, payment, and order communication workflows.
Consent-Aware Campaigns
Promotional and transactional communication should be designed around clear purpose, appropriate permission, and controlled use.
Connected Data Responsibility
Information moving between commerce systems should follow controlled, reviewable, and business-defined workflows.
Controlled Team Access
Access should be limited according to staff responsibilities and the information required for each retail workflow.
Questions and Answers
Frequently Asked Questions
Clear information about the current development stage and intended WhatsApp retail direction.
Wazentra is currently being developed. This page presents the intended retail and e-commerce direction and should not be treated as confirmation of a production-ready commerce platform.
Product discovery, catalogue, comparison, and purchase-guidance workflows are part of the planned direction. Final behaviour will depend on the completed platform and connected commerce system.
Cart follow-up and order-status communication are included in the planned direction. Exact triggers, timing, message formats, and data requirements are still subject to development.
Commerce integrations are being considered. Supported platforms, APIs, and synchronisation behaviour should be confirmed before implementation.
No. The page describes planned workflow, access, consent, and security principles. It does not claim completed audits, certifications, official partnerships, or released controls.
No client counts, testimonials, revenue figures, order totals, conversion rates, recovery rates, uptime claims, or historical performance results are presented because the product is newly developing.